Privacy policy

Last Updated: June 21, 2026

At Mamaaura, we value your privacy and are committed to protecting your personal information. This Privacy Policy describes how we collect, use, process, and protect your information when you visit or make a purchase from our website.

By accessing or using our website and services, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

When you visit our website, place an order, or contact us, we may collect certain information including:

Personal Information

• Full name

• Billing and shipping address

• Email address

• Phone number

• Payment information

• Purchase history

Device & Usage Information

We may automatically collect:

• IP address

• Browser type

• Device information

• Time zone

• Website activity and browsing behavior

• Cookies and analytics data

1. How We Use Your Information

We use your information to:

• Process and fulfill orders

• Provide shipping and order updates

• Communicate regarding purchases or customer support

• Improve website functionality and user experience

• Prevent fraud and unauthorized activity

• Comply with legal obligations

• Send promotional offers and marketing communications (where permitted)

1. Payment Security

All payments are processed securely through trusted third-party payment providers.

We do not store or have access to your complete payment information, including credit card details.

Transactions are protected using secure encryption technology and payment gateways.

1. Sharing Your Information

We do not sell or rent your personal information.

However, we may share information with trusted third parties strictly for business purposes, including:

• Payment processors

• Shipping and logistics providers

• Website hosting services

• Analytics providers

• Fraud prevention systems

These service providers only receive the information necessary to perform their services.

1. Shopify Services

Our store is powered by Shopify, which helps us operate and manage our online business.

Your information may be securely processed through Shopify and its integrated systems in accordance with Shopify’s privacy and security standards.

1. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Improve website functionality

• Remember customer preferences

• Analyze traffic and performance

• Improve advertising relevance

You may disable cookies in your browser settings, although some website features may not function properly.

1. Data Retention

We retain personal information only as long as necessary to:

• Fulfill orders

• Maintain business records

• Resolve disputes

• Comply with legal obligations

Once information is no longer necessary, it will be securely deleted or anonymized.

1. Your Privacy Rights

Depending on your location, you may have the right to:

• Access your personal information

• Request correction of inaccurate data

• Request deletion of personal information

• Object to certain processing activities

• Request a copy of your data

To exercise any privacy rights, please contact us.

1. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or security of external websites.

1. Children's Privacy

Our website and services are intended for parents and guardians purchasing baby products. We do not knowingly collect personal information directly from children.

1. International Data Transfers

Your information may be processed and stored in countries outside your country of residence where our service providers operate.

We take reasonable steps to ensure that your personal data remains protected.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Updates will be posted on this page with a revised effective date.

1. Contact Information

If you have questions about this Privacy Policy or your personal data, please contact us:

Mamaaura

Website: https://mamaaura.shop

Email: contact@mamaaura.shop

Phone: +44 7988 514634

Address: 69 Yarrow Walk, Coventry, CV6 4ND, United Kingdom